For this drop, we tapped into the world of Salt Mob—a Kelowna-based brand led by founder Llala Joseph. Rooted in minimalism, female energy, and effortless edge, Salt Mob brings a new narrative to the local scene.
Images by Zeal SOCIAL
Media Team Member: Okanagan Portraits
Edited by the Zeal Team
Models from the ZEALUNITY Community
Content owned by ZEAL
Special thanks to our crew for making this drop possible.
Behind the Drop: Salt Mob x ZEALUNITY
For our weekend shoot with Salt Mob, models Sydney, Deep, and Jenayah stepped into a vision that felt both bold and grounded. It was our first time collaborating with the brand, and it brought something more than just style.
When we connected with founder Llala Joseph, her passion for the brand was clear. As a familiar name in the Okanagan creative scene, she understands the complexity of finding your identity in a small community. Where routine can blur originality, Salt Mob brings something fresh, confident, and deeply intentional.
The energy on set was something we could see and feel. For our models—who are naturally softer and more reserved—there was a shift the moment the pieces came on. A new sense of pride and individuality surfaced, expressed freely through movement, posture, and presence. The brand created space for them to be exactly who they are, and supported that freedom every step of the way.
What we witnessed felt effortless. Honest. Real. It was one of those moments where everything aligned—style, energy, and intention. Salt Mob didn’t just show up with a look. Llala brought a feeling that stayed long after the shoot wrapped.
Built Different in the Valley
There’s something surreal about watching someone you’ve known since way back step fully into their power.
Llala Joseph has always had that energy—even as a teenager, you could feel the creativity bubbling under the surface. But to see where she is now? Leading with intention, creating pieces that reflect everything her soul’s been saying for years… it’s wild in the best way.
What started as presence has become power. Watching her build something so unapologetically her—and getting the chance to help create content that reflects that? Full-circle and then some.
Salt Mob isn’t just a brand—it’s an extension of everything she’s always been about: edge, freedom, truth, and self-expression without limits.
Keep scrolling for the full BTS of our shoot with Llala, and of course…
our tips on how you might just land a spot in Salt Mob’s exclusive circle 😉
Add to cart, but make it iconic.
So, You Wanna Rep Salt Mob? 👀Okay… let’s spill. #SaltMob
Let’s clear it up—this isn’t about getting “in” with a brand. It’s about aligning with something that’s already moving with meaning.
From what we’ve seen, Salt Mob isn’t here for trends or surface-level energy. It’s about owning who you are—loud, quiet, chill, bold—whatever that looks like when it’s real.
If you’re trying to catch the wave, here’s what we picked up:
✔ You don’t have to fit in—just stand firm in your own energy.
✔ Authenticity matters more than aesthetics.
✔ Drama? Not the Salt Mob way.
✔ Joy, individuality, and a little edge go a long way.
✔ It’s not performative—it’s personal.
From our time shooting with the brand, we saw how much intention goes into everything—from the designs to the way people are treated on set. If you’re someone who leads with realness, takes up space with love, and isn’t afraid to evolve publicly?
Then Salt Mob might just see you.
Support what you want to see more of.
📍Locally rooted.
🔥 Female-founded.
🎤 A brand with something to say.
Tap in. Shop Salt Mob now.
Special thanks to our incredible crew, creators, and community who helped bring this shoot to life. Every detail, moment, and frame was made possible by the energy you showed up with.
Follow us on Instagram @zealunity for more behind-the-scenes moments, upcoming drops, and features like this.
And don’t forget to show love to @saltmob.ca — let them know if you’re ready to rep something real.
